I’m a copywriter, so why do I liken myself to a chameleon?
Simple – the content I produce for you will reflect your company’s personality and values, not mine.
Your marketing materials rely on words to inspire, attract and convince people your business is the one with which they should engage. That means they have to make you stand out from the crowd.
Working with me isn’t just a case of giving me a brief, setting a deadline and waiting for the results. I want to get to know you, your customers and your goals. I want to get to know your personality, what makes you tick and how you present yourself to your customers (or rather, how you would like to be perceived). That is something AI can never do. Only a human copywriter can create words that connect with your readers.
It’s a competitive world out there, and being different is what gets you noticed. That means being brave, turning your back on your industry’s “norm“, and taking control of your content by using an experienced copywriter – me.
As your copywriter, my job is to use the right words in the right way to make your audience sit up and take notice of you. If you genuinely want to stand out from the crowd, then I’m the copywriter for you.
The need for copywriting is everywhere: website content, brochures, emails, newsletters, case studies, white papers, reports, scripts, corporate communications, articles, press releases, ghostwriting – I’ll stop now because it’s getting boring. But at least you can see the scope of my skills.
The service pages on my site focus on the most frequently asked for services, but that doesn’t mean they are the only things I do.
If you’re not sure whether I offer the service you need, rather than disappearing, give me a call to chat through your thoughts.
Web copy is far more than just words. We’ll also ensure your copy is structured to enhance your readers’ experience and boost your online visibility, encouraging them to stay on your site.
Google’s constant algorithm tweaks make it difficult to keep up with the latest SEO techniques. However, using my knowledge, your copywriting will be optimised and natural – a tricky combination to achieve.
A regular newsletter helps you stay in touch with your customers. By offering news, hints and tips, advice and offers, your newsletter will encourage sales by keeping your company’s name firmly in the minds of your customers.
Email marketing remains one of the most cost-efficient ways to market your business. However, inbox overcrowding means your email must hit the mark if it’s to get noticed.
Copywriting is everywhere. Over and above web content, brochures and emails, there is reports and white papers, internal communications, case studies, scripts, articles, adverts – the list is endless. If what you’re looking for needs words, you’re in the right place. Call me. Email me. Just get in touch.
Despite the onslaught of online marketing, there is still a valid place in your marketing for a corporate brochure. But your brochure should and must do more than just describe your services. It’s essential you use a professional brochure copywriter.
In a nutshell, copywriting is sales and marketing writing – it is the words that get your customers to say “Yes, I want one of those!“ as they reach for their credit card.
Professional copywriting will result in more targeted traffic, more leads and more visibility online.
Am I the right copywriter for you? Only you can answer that but, BT, Finastra, Cisco, Clarity International, Allvue and Willis Towers Watson (to name a few) have made me their first choice copywriting specialist.
If you want content that’s clear, focused and perfectly aligned to your brand…
Sally did a fantastic job of understanding what we needed and then providing high quality writing in a very short timelines. She was able to take a large amount of…
I have worked with Sally on several occasions in the field of B2B software for the financial sector. After our conversation, she swiftly wrote an article reflecting my ideas, thoughts,…
Sally is an accomplished copywriter who has helped me with a number of projects. Efficient and friendly, she has worked with me on a number of projects. She understands what…
