Your Copywriting Project Has Gone Wrong – What Do You Do?

  This post is for all the copywriters out there. Regardless of your experience, perfectionist nature…

Your Written Brand – Do You Know Who You Are?

  Brand is everything in the business world, but for most people, it starts and ends with a logo. The…

Writing Perfect Content – To Whom Should you be Writing?

  When it comes to creating the perfect message for your brochure, web copy, emails, newsletters, and every other piece…

Make Your Blogs Readable

  You’ve made the decision to harness the power of blogging to boost your website’s visibility and your status as an expert in your field. Where do you start? You know your blog has to look fresh and be attractive, engaging…

Therapeutic Copywriting

  It hurts, doesn’t it? You’ve hit a metaphorical brick wall and are at a loss as to what to do. You’ve tried all sorts of things, asked for advice and scoured the internet for inspiration. Finally, you’ve landed on my website, and I have the answer you’ve…

Your Content is Alienating Your Customers

  I’ve been in the copywriting game for quite a while now, and if there’s one thing I hate, it’s ‘in your face’ marketing content. You know the stuff I mean; all those websites…

Website Content: Why You Need Three Levels of Content – Part 3

  So far in this series of articles we’ve looked at why your…

Website Content: Why You Need Three Levels of Content – Part 2

  This is part two of the article looking at the different levels…

Website Content: Why You Need Three Levels of Content – Part 1

  Content is something that has many uses. That’s why your content marketing…

In-house or Outsourced? The Pros and Cons of Freelance Copywriting

  In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against.…