Archive for 2010

How Social Media Can Help Your Email Marketing

  Businesses everywhere are beginning to appreciate the benefits of email marketing. It is a form of marketing that can be done cheaply and on a massive…

Boost Your Traffic Through Blogging

  How’s your website doing? Are you getting loads of traffic or is it floundering? If people aren’t finding your website it might as well not exist. Of course the best way to get found is through…

How to Write Great Blogs

  There are masses of blogs out there, some great, some not so great. Everyone seems to have something to say, so how can you make an impact in the blogging world? The best place to start…

Have We Seen The Death of The Brochure?

The brochure – once the main marketing force of many companies, has now become a bit of a dinosaur. With more businesses than ever turning to online…

Woeful Websites

Most businesses realise that the internet is the place to be these days. It is a vast market place scoured by millions of internet users every day. But that doesn’t mean you should dash out and throw any old website together. If you want a website it should…

The Secret to Email Marketing Conversions

If you get it right, email marketing can be one of the most effective marketing tools available to businesses today. Yes everyone’s doing it but that doesn’t mean it’s easy-peasy-lemon-squeezy. If you want it…

How to Avoid SEO Penalties

  Search engine optimisation is helping businesses, of all sizes, reach a wider online audience. If it is done well they can slash their marketing budgets because the need for ‘paid’ advertising can be greatly reduced. But…

Email Subject Lines–How to Do Them Well

If you engage in email marketing you’ll know how difficult it can be to get someone to read your email. For your email to survive it has to have a…

The Perfect Marketing Email

  Email marketing is cheap, quick and effective. Plus as most sent today are in HTML you have the added benefit of the hyperlink. This allows your reader to click directly through to your website or landing page for more information…

Copywriting–Is Your Sales Pitch Right?

  Hey, I’m a copywriter so I know exactly what my audience wants, right? All they want is an incredible offer and they’ll be putty in my hands. If real life was like that it would be…