Archive for 2019

Do You Need A Freelance Copywriter?

Your company needs loads of copy. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is…

Why I Won’t Be Writing A Book On Copywriting

After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written…

Content Without A Strategy Is Just Words

Creating compelling, high-quality content is essential for the online visibility of your business. It’s great to have a stack of original articles to drip feed to your audience. However, they…

Be Different With Your Marketing And Stand Out

A few years ago I wrote a blog about daring to be different. It’s something you know you should be, but it takes a brave soul to…

Your Emails Are Offending Potential Customers

When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because…