AIDA

Action Copywriting

Finally you’ve reached the final stage of the AIDA saga. The past few articles have shown you how to grab your readers’ attention, get their interest, and create a desire for your product. Now all you have to do is get them to take action. The best way…

Desirable Copywriting

My previous two articles have looked at how to attract attention and interest so now we are onto the ‘D’ of AIDA – so just how do you create a desire? Any sales person will confirm that getting someone to interested in something is one thing, but to…

Interest Inducing Copywriting

Following on from my last article, we’re now going to discover how you can attract your readers’ interest in what you are selling. How do you do that? Well, your reader has a problem – they are feeling stressed, bored or unfulfilled. It’s down…

Attention Grabbing Copywriting

Every freelance copywriter lives by a certain set of letters. AIDA provides all the elements your writing needs to make a sale. If your copywriting skills are going to be effective you have to learn how to: – Capture your readers Attention – Arouse…