Branding your business

Why Small Businesses Owners Should Be Themselves

  This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…

How to Make Your Company a Zebra Among Sheep

  How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way…

Why You Need One Chief and a Cast Iron Copywriting Brief

  Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails…

Why You Need an Editorial Calendar

  When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas…

What is an Omnichannel Experience and Do You Need One?

  The marketers have been at it again. Over a coffee one morning they created a new buzzword – omnichannel.…

Using Hashtags the Right Way in Your Marketing Strategy

  A few days ago I headed out on my usual early morning journey to the gym. My companion for this relatively short…

SME Marketing – Plural and Singular?

  This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look…

6 Reasons Why Your Business is Failing

  Starting up your own business is exciting and scary in equal measures. All too often you dive in without a second thought (especially if you’re working freelance or provide…

What Comes Before Your Digital Marketing Strategy?

  Where did you start? If you want your digital marketing strategy to be effective you have to start at the right place. Where’s that? Right at the beginning –…

How Important is Your Company’s Name?

How much thought did you put into naming your company? It’s not something I’ve really considered before, but a recent question on a Facebook group got me thinking. Everyone wants a name that’s memorable,…