Branding your business

Why Your Content Shouldn’t Be Like Your Competitors’

  Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However,…

Never Underestimate the Comfort of Continuity

  In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you.…

How Are You Going To Write That Article?

  Promotion is vital for your business and now and then you’ll be presented with a fantastic opportunity to get your name ‘out there’. How? By being…

Your Written Brand – Do You Know Who You Are?

  Brand is everything in the business world, but for most people, it starts and ends with a logo. The…

Why Small Businesses Owners Should Be Themselves

  This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…

How to Make Your Company a Zebra Among Sheep

  How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way…

Why You Need One Chief and a Cast Iron Copywriting Brief

  Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails…

Why You Need an Editorial Calendar

  When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas…

What is an Omnichannel Experience and Do You Need One?

  The marketers have been at it again. Over a coffee one morning they created a new buzzword – omnichannel.…

Using Hashtags the Right Way in Your Marketing Strategy

  A few days ago I headed out on my usual early morning journey to the gym. My companion for this relatively short…