Call to action

Simple Copywriting is Not For Dummies

  Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise…

If You Want a Great Video Get a Great Script

  What came first, the film or the script? Yes, you need a creative idea; yes, you need a great…

3 Ways to Boost Sales on Your E-Commerce Site

    Do you sell exclusively through your website? It’s tough selling to people you don’t get to meet, isn’t it? If they…

Is Your Web Copy Full of Holes?

    Holes? Yes. Holes. If you’ve written your web copy without a single call to action, you’ve effectively filled it will holes. Just as a hole-ridden bucket will spill…

Changing Your Call to Action Can Make a Big Difference

A call to action is essential if your marketing is to be successful. Without it there’s a very good chance…

Three Types of Call to Action

A call to action is vital; although your marketing copy should be powerful enough to persuade the reader to want to buy your product or service, if you don’t have a strong call to…

Intelligent Disobedience & How to Overcome it Through Copywriting

This post first appeared on our other blog www.freelancecopywritersblog.com, but as it’s extremely relevant to any type of content generation we decided to…

How To Improve Your Conversion Rate

  First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal.…

How Not to Design a Website

  Whether you’ve got a website and need a revamp or you’re just starting out on  the web there are certain things you need to avoid when thinking about your design. Remember that your…

How to Make Your Website Convert

  Is your website converting? There are loads of websites out there that look great, have loads of content and, sometimes, rank quite well. But they are missing one thing – they aren’t converting.…