Copywriter

Has Your Content Gone Stale?

Just like your favourite cakes and biscuits, your content will go stale after a while if neglected.  It can happen without you realising.  Once day your website is performing pretty well and the next, nothing. Your rankings…

Why Copywriting Matters (Without The BS)

Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively,…

Why A Copywriting Budget Is A Must

Copywriting is at the heart of all businesses. Every business, regardless of its size and sector, needs content. It needs website copy, newsletter content, brochure copy, case studies, reports, white…

Do You Need A Freelance Copywriter?

Your company needs loads of copy. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is…

Why I Won’t Be Writing A Book On Copywriting

After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written…

Why Does Professional Copywriting Cost So Much?

I don’t think professional copywriting is expensive. But I would say that, wouldn’t I? Many see it as an optional extra to their business’s marketing strategy, but it’s essential. I…

Copywriting Tests – What’s The Point?

I saw a post about this a couple of weeks ago. In it, a fellow scribe told the story of how he missed out on a copywriting job because he refused to do a…

Why Hire A Copywriter If You’re Going To Change Their Words?

Here’s the scenario: you’ve found a brilliant copywriter to work with you on your website. During…

The Psychology of Copywriting

“Communicate in the same language that your customers’ speak.” That’s always my advice to clients. Most of the time, they trust me and together, we create engaging content that works. Other times, my advice is over-ridden. Despite crafting copy that draws…

Copywriting Yoga – Trying a New Perspective

    Namaste. Practising yoga helps calm body and mind; it also enables you to see new perspectives. As you flow through poses, your mind is freed from the hustle…