Copywriter

Corporate Brochures – The Perfect Formula

  Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used…

Help People Find Your Content

  Content marketing is the way to go – you know that. The problem is many companies try it for a while, don’t see a massive influx of traffic or sales and then give up. Although they’ve…

Finding the Right Copywriter For Your Project

  Once you’ve made the decision to work with a professional copywriter, you the have to find the one that’s going to deliver the results you want. A quick Google…

Copywriting – What is a First Draft?

  When working with a professional copywriter, the proposal you received would have mentioned the timescale for the production of the initial draft. What exactly is that? If you think…

Do You Really Have to Blog to Build Your Business?

  Ask anyone who’s involved in online marketing about how to get great rankings, and they’ll recommend you start a…

When Are Features More Important Than Benefits?

  Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make…

How to Make Your Copywriting Persuasive

  If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the…

Why Professional Copywriting Isn’t as Cheap as Chips

  Content – you can’t live without. Whether it’s creating new web content, brochure copy, an email campaign, white paper, case study or article, it takes time,…

Why Small Businesses Owners Should Be Themselves

  This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…

What The Hell Is a Keyword Anyway?

  Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope…