Copywriter

The Definition of Quality Content

  In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it…

What Should You Be Writing About?

  Search engine optimisation is the way to get your website noticed. You know that. But how do you generate the constant stream of high-quality content you need to attract links? Notice what I…

A Quick Guide to Powerful Copywriting

  Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve…

These Are The 4 Things Your Website Visitors Want

  What were your first thoughts when you were designing your website? Colours? Fonts? Gadgets and gizmos? Graphics and images? How cool should…

How To Spot a Copywriting Charlatan

  You’ve heard of cowboy builders that give the rest of the industry a bad name, well all sectors them. The problem you have, as a consumer, is spotting them before you get burned.…

Copywriters Do More Than Write

  If you thought that a copywriter only created content, you wouldn’t be alone. After all, that’s what the name of the profession suggests. Content, in all its forms (written, verbal, etc.) is vital for every business,…

A Cautionary Tale: Be Open-minded When Working With a Copywriter

Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision…

Your Copywriting Project Has Gone Wrong – What Do You Do?

  This post is for all the copywriters out there. Regardless of your experience, perfectionist nature…

Therapeutic Copywriting

  It hurts, doesn’t it? You’ve hit a metaphorical brick wall and are at a loss as to what to do. You’ve tried all sorts of things, asked for advice and scoured the internet for inspiration. Finally, you’ve landed on my website, and I have the answer you’ve…

Your Content is Alienating Your Customers

  I’ve been in the copywriting game for quite a while now, and if there’s one thing I hate, it’s ‘in your face’ marketing content. You know the stuff I mean; all those websites…