Copywriter

How To Hire A Copywriter

  Hiring a copywriter – or rather the right copywriter for you – can be a lengthy process. Not only do you want to be sure the person you’ve found has the right skills (i.e. is a…

A Feature Is Not A Benefit

  Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A…

Features and Benefits – Yet Another Review

  Features and benefits are something I’ve looked at many times in the past. Why am I writing about them again? Simply because I am still seeing advertising and marketing…

Why Writing Copy Is a Lot Like Cycling Up a Mountain

  Having returned after a two week cycling holiday in Gran Canaria, I was reminded of…

Why Copywriters Make Great Listeners

  “Most people do not listen with the intent to understand. They listen with the intent to reply.” – Stephen Covey   A note to all copywriters out there – if you’re not prepared to listen, your…

Corporates, You Need a Virtual Copywriter. Here’s Why

  Every business needs content and corporates need more than most. Looking beyond your website content, there are also: Brochures Emails Internal communications Whitepapers Reports Articles and…

Are Freelance Copywriters Expensive?

  If you look solely in terms of a quote on a piece of paper, then yes, an experienced, professional freelance copywriter will look expensive (not to be confused with content writers who tend to generate large volumes of content for…

Avoiding The Freelance Client Famine

  On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s…

Is There Such A Thing As A Single Global Marketing Voice?

  No. I could stop this blog post here, but it probably needs a wee bit…

Copywriting That Dares To Be Different Wins

  As a business, it’s good to be the stripy elephant in the room. Why? Because you have to stand out. What’s the point in looking and sounding like every…