Copywriter

Writing Persuasively – The Easy Way

  The art of writing persuasively is the cornerstone of great marketing. Without it, your words become empty; mere squiggles on a page or screen that hold no meaning. It’s not an easy thing…

The Price of Copywriting And How To Charge For Your Expertise

  This article is for all copywriters – whether established, starting out, or just thinking about…

Copywriting Life – Why I’m A Generalist

  One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the…

What Do Copywriters And Annoying Kids Have In Common?

  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. My kids are all grown…

Why Are Professionally Written Words Best?

  Words. You use them every day. You send emails to customers, create marketing materials, produce content for your website…the list is endless. How much thought are you giving to the words you use?…

Contractions In Your Marketing Copy – Right or Wrong?

  Should you use contractions in your marketing copy? That is a question that causes divisions. One camp thinks the use of contractions…

How To Make Your Content Irresistible

  Before I launch into this post about how to make your content irresistible, I want to point out I’m making a few assumptions: You are a fair writer with a good grasp of…

Copywriting Done In-house Can Be Unsanitary And Flamboyant

  Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on…

How To Hire A Copywriter

  Hiring a copywriter – or rather the right copywriter for you – can be a lengthy process. Not only do you want to be sure the person you’ve found has the right skills (i.e. is a…

A Feature Is Not A Benefit

  Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A…