copywriting tips

Your Copywriting Project Has Gone Wrong – What Do You Do?

  This post is for all the copywriters out there. Regardless of your experience, perfectionist nature…

Therapeutic Copywriting

  It hurts, doesn’t it? You’ve hit a metaphorical brick wall and are at a loss as to what to do. You’ve tried all sorts of things, asked for advice and scoured the internet for inspiration. Finally, you’ve landed on my website, and I have the answer you’ve…

Sales Letters – Finding the Perfect Recipe

  There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing…

Customer Letters – What Do They Say About You?

  Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of…

Marketing: The Power of You

  What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most…

It is a Wise Businessperson Who Takes Advice

  If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should…

Copywriting 101 – The Art of Listening

  A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I want to look at. On the face of it, listening doesn’t seem…

How to Give a Complete Copywriting Brief

  You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the…

How to Find The Most Powerful Benefit Your Product Offers

  You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…

The 5 Mistakes You’re Making When Writing Your Content

  Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep…