copywriting tips

Marketing: The Power of You

  What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most…

It is a Wise Businessperson Who Takes Advice

  If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should…

Copywriting 101 – The Art of Listening

  A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I want to look at. On the face of it, listening doesn’t seem…

How to Give a Complete Copywriting Brief

  You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the…

How to Find The Most Powerful Benefit Your Product Offers

  You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…

The 5 Mistakes You’re Making When Writing Your Content

  Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep…

Is Plain English Dying in the Workplace?

  This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and…

How to Brief a Copywriter

  Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story.…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

Simple Copywriting is Not For Dummies

  Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise…