Keyword research

What The Hell Is a Keyword Anyway?

  Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope…

Why Small Businesses Are Getting Their SEO Wrong

    Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…

2015 Ranking Factors Survey

Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to…

How to Research For Keywords

I am the first to let out a blood-curdling scream whenever anyone mentions keyword density – it’s a practice that should no longer be used. However, that doesn’t mean to say keywords are defunct. You must still…

How to Use Keywords

I have written umpteen posts about search engine optimisation over the years, but I want to concentrate on keywords for this particular post. What is a keyword? Well it is a word or phrase that people type into a search engine…

Content Marketing and Keywords

Everyone knows you use keywords in your web copy (and website structure) as part of your search engine optimisation strategy. But they are not just purely for your website. If you also blog and dabble in article marketing, you also need…

Keyword Research – Common Mistakes

This blog was first published on Freelance Copywriter’s Blog. Read on to discover the mistakes made when doing keyword research to make sure you don’t fall into the same traps. When you start working on your SEO…

Simple SEO Checks to Boost Your Website

Search engine optimisation doesn’t have to be scary. Despite the claims of some, anyone can make simple SEO checks on their website that will make a difference to their rankings.…

What’s The Optimum Number of Keywords?

Keywords are the holy grail of online marketing and search engine optimisation. They are what stand between your website being relegated to being an expensive electronic brochure that no one ever sees, or being…

Why Keyword Research is The First Thing You Should Do

  What should come first? Your website or your keyword research. Unlike the chicken and the egg conundrum, this one…