Newsletters

How Newsletters Can Build Relationships

  Keeping in touch with your customers will set you apart from your competition. All too often businesses take your money and wave goodbye. But they’re missing a trick. Regular contact with your customers (and prospective customers)…

How Old is Your Email Marketing List?

  Regular communication with  your customers is a great way to keep them informed and to keep your name firmly etched in their minds. One of the most effective ways…

The Copywriter’s Green Cross Code

  STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say…

How to Blog Eternal

  Are you a serial blogger? You know, the type of person who churns out a post, forgets about it and then churns out the next. The content you produce for your blog is very valuable so you must make the…

How To Write Great Email Marketing Copy

  Email marketing is an excellent way to your message out to potentially thousands of people instantly and relatively cheaply. But if you don’t do it right your emails will…

What Should Your Email Marketing Frequency Be?

  If you a business owner today the likelihood is that you dabble in email marketing, or at least have started to think about it. Email has opened up a…

How to Reduce Your Bounce Rate

Online marketers are obsessed about search engine optimisation. There’s nothing wrong with that, after all they wouldn’t get anywhere without keywords, backlinks and a decent website structure. But by spending every waking hour worrying…

Newsletters–What Do You Put In Them?

  You already know how important it is to maintain regular contact with your customers through a regular newsletter—but how easy do you find it to come up with interesting content? Whether you create…