online marketing

Template Website – Yes or No?

  If you’re starting up a business or looking to revamp your existing website, what will you go for – a custom build or a template? Cost is bound to be a significant factor…

These Are The 4 Things Your Website Visitors Want

  What were your first thoughts when you were designing your website? Colours? Fonts? Gadgets and gizmos? Graphics and images? How cool should…

Off-page SEO Isn’t Just Link Building

  In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for…

Do You Really Have to Blog to Build Your Business?

  Ask anyone who’s involved in online marketing about how to get great rankings, and they’ll recommend you start a…

On-page SEO Optimisation – Infographic

  Search engine optimisation is here to stay, so whether you love it or loathe it, you’ve got to understand it. When it comes to writing optimised copy, all you have to do is concentrate on creating…

Website Content: What’s Important and What’s Not

  Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered…

Every B2B (and B2C) Website Must Have These 10 Features

  As a copywriter, it pains me to say this, but the words on your web page aren’t the be…

Use Images to Optimise Your Blog’s SEO

  You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice…

The SEO Mistakes You’re Probably Making

  SEO (search engine optimisation) isn’t an optional exercise if you market your business online. That means it’s something you have to get to grips with and make time for in your hectic schedule.…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…