Sales letter

Sales Letters – Finding the Perfect Recipe

  There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing…

How to Write a Sales Letter That Wins Every Time

  OK, let’s start at the beginning. The title of this piece is a wee bit misleading because there is…

Sales Letters That Sell

Sales letters have been around for a long time. The way they are constructed has changed very little and, being an off line form of marketing will remain that way. That said there are a lot of really bad sales letters…

How To Think Like a Copywriter

Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals…

Your Sales Letter – Where Do You Start?

As a copywriter I am frequently asked by my clients to write direct mail sales letters. These are quite an art form in themselves and can be…

The Copywriter’s Magic Words

Welcome to the copywriter’s laboratory. This is where perfectly chosen words are put together in a magical formula that will have your readers spellbound and ready to buy. In just a few moments I will show you a few of the…

Planning Your Sales Letter

Being a copywriter my work has to inspire, entertain and inform my readers. It has to help them make the right buying decision, which, of course, means coming to the conclusion that that product or service I happen to be writing…