Social networking

How to Avoid Being the Social Pariah of Your Social Media Group

  Social media is full of chat groups and forums. Whether it’s Facebook,…

Is Google+ a Waste of Time?

  Should you really be using G+ as part of your marketing strategy, or is it a complete waste of time. Before we explore that further, let’s take a look at its evolution: It…

Using Hashtags the Right Way in Your Marketing Strategy

  A few days ago I headed out on my usual early morning journey to the gym. My companion for this relatively short…

How to Create a Powerful Online Profile

  Being loud and proud is what online marketing is all about. It’s never been easier to reach out to your customers as it is today. With the millions of…

Social Media is About Connecting Not Selling

  I’m sure I’ve probably touched on this subject before, but considering the approaches I get through social media it needs to be said again. Social media is for connecting.…

There’s No Such Thing As Social Selling

  Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets…

Is This The End of Google+?

Smart Insights recently reported on Google’s Bradley Horowitz’s announcement that “we made a few choices that, in hindsight, we’ve needed to rethink. So over the next few months, we’re going to be making some…

What To Do If You Want to Bomb on Social Media

There are times when I think it would be a good idea to needed a license…

The Power of Joined Up Marketing

Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results…

Why It’s Important To Monitor Your Social Media Channels

It is a fact that not every business that uses social media monitors their accounts effectively. How can I be so sure about…