Value of copywriting

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

Can You Ever Be Truly Unique?

  It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must…

What Value Should You Put on Your Copywriting Services?

When starting out as a professional freelance copywriter one question will cause you sleepless nights (other than how to attract clients): how do…