Website copywriting

It’s Time To Audit Your Website

  How often do you check your website? I don’t mean take a quick peek at it to make sure it’s still working; I mean a thorough audit of it to make sure it’s…

What Comes First? Website Design, SEO, or Content?

  You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You…

Are You a Marketing Cheapskate?

  How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer…

17 Ways a Copywriter Will Help Your Business

  It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…

Stop Treating Content Like a Poor Cousin

  As a freelance copywriter something has become very plain to me. Over the years I’ve seen it happen time and time again. Without fail, every project follows the same…

The Fundamental Difference Between Blogging and Sales Writing

  A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and…

Why Web Copy Shouldn’t Be a One Hit Wonder

  Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What…

Website Content: What’s Important and What’s Not

  Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered…

Every B2B (and B2C) Website Must Have These 10 Features

  As a copywriter, it pains me to say this, but the words on your web page aren’t the be…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…