How to Use The Power of Your LinkedIn Profile

August 7th 2012       Sally Ormond       LinkedIn, LinkedIn and business, LinkedIn profiles, social networking

LinkedIn is undoubtedly the most powerful of all professional social networking sites.

Completing your profile could open up a wealth of opportunities for you from employers and potential clients. But how can you make sure you stand out from the rest?

It’s all about getting noticed, so here are some tips on how to give your profile a much needed boost.

7 tips to boost your LinkedIn profile

1. Headline

The headline is the most important element of any sales or marketing tool and it’s exactly the same with LinkedIn. It needs to be short, to the point and very clear and it must tell  the reader:

  • Who you are
  • Who you can help
  • How you can help them

This benefits lead copy will instantly show them what you can do for them or their organisation.

2. Be real

A lot of profiles out there are boring, corporate and incredibly wooden.

Don’t be afraid to let your personality shine through. In your summary tell them something about the real you – goals, hobbies, what makes you get out of bed every morning (and no, that doesn’t mean your alarm clock).

Giving a personal insight helps make a connection and gives the reader an idea of your personality.

3. Spelling

This is soooooo important. There is nothing more off putting than a typo – especially in your job title (oh yes, it happens).

Proofread your profile, or get someone else to, and make sure it is perfect in spelling and grammar.

4. Call to action

In the world of copywriting, the call to action is like the Holy Grail.

Once they’ve read through your incredible profile and discovered how amazing you are (on a professional and personal level), direct them to your website for more information or give a phone number/email address so they can easily get in touch.

5. Proof

Your profile will show you can sell yourself, but what proof do you have to back up your claims?

Make sure you show your educational background, awards won and recommendations from past clients. All of that will add up to convincing evidence that you’re the person they need.

6. SEO

Yes, search engine optimisation also needs to be part of your profile. So, make sure your keywords appear in your:

  • Headline
  • Current work experience
  • Past work experience
  • Specialities

7. Be individual

If you take a glance through other profiles, you’ll probably come across a few clichés – make yours stand out and be original.

Think about how you want to present yourself and make it unique and memorable, don’t just follow the crowd.

 

By using these tips you’ll help make your profile stand out and be noticed. LinkedIn is an excellent tool for business – make sure you use it wisely.

 

 

Tags: LinkedIn, LinkedIn and business, LinkedIn profiles, social networking
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