Matt Cutts Agrees With Me About Content Clarity
January 6th 2015 Sally Ormond clear copy, copywriting tip, Matt Cutts, writing for your reader, writing with clarityI’ve spent many hours writing about the importance of clarity in your copy.
Not only that, but I have had many conversations with clients explaining to them why I will be writing their content in simple language and steering clear of the technical jargon they are so fond of.
The mistake most businesses make is that they write in a style they understand. The problem is a lot of the people who will be reading their marketing don’t have the same level of understanding of their industry and, considering they are the ones who will be doing the buying, its essential what they read is written in simple language that clearly outlines what you (the business) can do for them.
Here’s a video from Matt Cutts of Google who backs me up.
Remember, write with minimal jargon and if you have to use it, make sure you explain the terms to ensure understanding.
Categories
- Advertising copywriting (32)
- Adverts (10)
- AIDA (4)
- Article Marketing (17)
- Asking for testimonials (1)
- B2B and B2C Copy (3)
- Blog comments (2)
- Blogging (97)
- Branding your business (22)
- Brochure copy (5)
- Brochure copywriting (5)
- Business cards (1)
- Business start-up (6)
- Call to action (23)
- case studies (8)
- Content creation (144)
- content marketing (91)
- Conversion rate (24)
- Copywriter (114)
- Copywriting for mobile (3)
- Copywriting for mobile browsers (2)
- copywriting tips (365)
- Corporate blogging (12)
- Corporate brochure (2)
- Customer service (22)
- Direct mail (12)
- Direct marketing (16)
- Email marketing (66)
- Facebook (21)
- Freelance copywriting (66)
- Getting traffic (8)
- Ghostwriter (2)
- Google (25)
- Grammar (1)
- Growing your business (25)
- Handling objections (2)
- Idea generation (4)
- Instagram (2)
- Keyword research (14)
- Landing pages (5)
- link building (16)
- LinkedIn (4)
- list building (7)
- Local SEO (18)
- Market research (4)
- Marketing (365)
- Mobile (4)
- Networking (4)
- Newsletters (29)
- online marketing (63)
- Pay Per Click adverts (3)
- Periscope (1)
- preparing for meetings (2)
- Press releases (13)
- proofreading (9)
- QR Code (1)
- Repurpose content (2)
- Researching your market (6)
- Sales letter (9)
- Script writing (4)
- search engine optimisation (102)
- SEO Copywriting (72)
- social media (87)
- Social networking (37)
- Story telling (1)
- Testimonials (2)
- Thought leadership (2)
- Tone of voice (7)
- Twitter (38)
- Uncategorized (7)
- Using testimonials (3)
- Value of copywriting (3)
- Video marketing (16)
- Website copywriting (122)
- White papers (6)
Tags
- blogging
- blogging for business
- content creation
- content marketing
- copywriter
- copywriting
- copywriting tips
- Email marketing
- freelance copywriter
- Marketing
- marketing tips
- online marketing
- Sally Ormond
- search engine optimisation
- seo
- SEO copywriter
- social media
- social media marketing
- Suffolk copywriter
- Website copywriting
Comments (0)