benefits

Features and Benefits – Yet Another Review

  Features and benefits are something I’ve looked at many times in the past. Why am I writing about them again? Simply because I am still seeing advertising and marketing…

Benefits Sell; Features Tell

Peeking Behind the Sales Curtain   How many times have you heard that your copy should show and not tell? Even though it’s something you keep hearing, it’s not always something that’s easy to achieve. In fact, you might be of…

Your Content Should Revolve Around One Idea

  Your new product or service is ready to marketed. You’ve designed your website and marketing materials and found the perfect copywriter to work with you on the content. Your…

What Comes Before Your Digital Marketing Strategy?

  Where did you start? If you want your digital marketing strategy to be effective you have to start at the right place. Where’s that? Right at the beginning –…