blogging

Why Small Businesses Owners Should Be Themselves

  This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…

Marketing Has Changed, Have You?

  Once upon a time, your customers were clueless (in the nicest possible way). They would contact you wanting to learn about your product or service. Your sales team were happy to chat to them, convincing and…

How Much Should You Pay For a Blog Post?

  How much are you willing to pay for a blog post? Probably not as much as you should pay, and here’s why.…

I Don’t Have Time to Blog

  The excuse most often used as to why you don’t blog is time, or rather the lack of it. Let’s face it, that’s not really the reason, is it? It’s more likely the…

Why You Shouldn’t Get Hung Up on Word Count

  My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why…

The 5 Deadly Sins of Blogging

  Once you get into the swing of it, blogging can be child’s play. When you’re starting out, it can be anything but that. Just like every new thing in life you try, you’re…

The Fundamental Difference Between Blogging and Sales Writing

  A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and…

The Missing Link In Your Content Strategy

  You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content…

Find Your Voice Through Blogging

  The best way to create a unique identity for your company online is by finding your perfect voice. That means how you express yourself, your use of words – the way you talk. Yes, I do…

Why You Should Write Your Own Blogs

  This post is mainly aimed at small business owners. Is that you? Do your customers enjoy dealing with your company because of the personal service they receive? Do most…