brand voice

Customer Letters – What Do They Say About You?

  Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of…

Why You Need One Chief and a Cast Iron Copywriting Brief

  Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails…

How Does Your Marketing Sound?

  You have a personality. You have a certain way with words. You have catchphrases you use a lot. If you wrote a friend a letter, they’d be able to tell it was from you, even if…

What Comes Before Your Digital Marketing Strategy?

  Where did you start? If you want your digital marketing strategy to be effective you have to start at the right place. Where’s that? Right at the beginning –…