Branding

The Definition of Quality Content

  In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it…

Your Written Brand – Do You Know Who You Are?

  Brand is everything in the business world, but for most people, it starts and ends with a logo. The…

What Is Your Brand?

  How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete…

What is an Omnichannel Experience and Do You Need One?

  The marketers have been at it again. Over a coffee one morning they created a new buzzword – omnichannel.…

What Comes Before Your Digital Marketing Strategy?

  Where did you start? If you want your digital marketing strategy to be effective you have to start at the right place. Where’s that? Right at the beginning –…

How Important is Your Company’s Name?

How much thought did you put into naming your company? It’s not something I’ve really considered before, but a recent question on a Facebook group got me thinking. Everyone wants a name that’s memorable,…

Understanding your Brand

What is your brand? A simple enough question, but one that leaves many people scratching their head. If you think you know, write it down as simply as possible and put it to one side. After reading this post take another look at it…