briefing a copywriter

Why Your Copywriter Will Give You What You Ask For

  The most important part of any copywriting project is the briefing. This will show your writer what you’re looking…

What a Copywriter Needs to Know

  How to brief your copywriter is a subject I’ve talked about before, but it’s something that’s vital to the success of your copywriting project. Marketing projects come in all shapes and sizes: website…

How to Give a Complete Copywriting Brief

  You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the…

How to Approach a Copywriter

  In my experience, you usually start looking for a copywriter at the eleventh hour. If it’s a new website, the design is done but there’s no copy. If it’s a brochure, you’re ready to go to print…

How to Brief a Copywriter

  Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story.…

The Value Behind a Copywriting Brief

  The copywriting brief is an essential part of any project. The series of questions it contains are designed to extract as much information about your business as possible. Your writer needs to know…

How to Work With Your Copywriter – Reviewing Copy

Congratulations, you’ve hired a copywriter to help you with your sales and marketing materials and have just embarked on the collaborative. Yes, I…

Working With a Copywriter

A lot of businesses will soldier on with their marketing by writing their own content. But there will come a time when you either don’t have the time to produce your own stuff, or you realise it just isn’t working for…

Getting The Most From Your Copywriter

  How to brief effectively The beginning of your relationship with your chosen copywriter is vital. You’ve done your research; you’ve asked the right questions and you’ve found the perfect writer to help you…