content generation

Why You Need an Editorial Calendar

  When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas…

Copywriting – Pain and Pleasure

Copywriters, in a strange way, are a lot like doctors. We use our skills to find someone’s pain point (a challenge they are wanting to overcome) and to help them overcome it by offering them the panacea…

Copywriting and Researching go Hand in Hand

Have you ever wondered how a copywriter is able to write about lots of different things? Every day they write copy about a vast range of products, services and industries,…

Google – Keeping up With the News

Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep…

Writing Articles for a Human Audience

Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find…

Connecting Through Online Marketing

  Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results…

Content and Social Media

Just about any copywriter you meet would have, at one time or another, uttered the words – content is king So you know how important content is and you understand the importance of social media in today’s marketing strategies but do…

The Copywriter’s Green Cross Code

  STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say…

Content Marketing–How to Make a Splash

What is content marketing? It’s all about building your reputation as an expert online. That doesn’t mean posting loads of mediocre articles and blogs in the vain hope that someone will read them. Content…

Copywriting–Generating Ideas

  Copywriters are always having to come up with new ideas. Whether it’s for blog posts, client projects or for their own web copy, fresh and original content generation is a part of their daily life. I’ve been working as a freelance copywriter for several years now and…