Email marketing

Why Won’t People Open Your Emails?

  Writing emails is easy, right? So email marketing must be a doddle. Mind you, getting people to open your emails isn’t such a doddle. The big problem is that the success of your…

What’s Wrong With Your Email Marketing?

  How hard can it be to create an email marketing strategy? Judging by some of the stuff I get in my inbox, very hard. Creating emails should be the easiest thing in the…

Newsletters – How to Make an Impact in an Overcrowded Inbox

  Newsletters provide a great opportunity for you to keep your relationship with your customers alive…

The 4 Mistakes That Are Killing Your Email Campaign

  Creating emails sounds as though it should be the easiest thing in the world. You work out what you want to say,…

What You Need to Know About the CAN-SPAM Act

  Email marketing seems like the easiest thing in the world to do. You write your email and then send it out to…

Email Marketing Regulations and Etiquette

How to maintain your reputation and keep your audience happy Email marketing is an essential tool for any business, but understanding its etiquette is even more important. I’m not just talking about headline crafting, personalised copy or…

Email Subject Lines: Everything You Need to Know to Get Your Emails Opened

  Email marketing is a quick and effective way…

Email Marketing Challenges in 2016 [Infographic]

  Email marketing is an excellent tool for marketers; it’s quick and easy to use – so why are so many getting email marketing wrong? It’s simplicity is its biggest downfall. Anyone can complete…

The Slippery Slope to Email Marketing Oblivion

  Email marketing, love it or loath it, it is one of the fastest, cheapest and most effective ways of building relationships with your customers. For starters, they signed up…

What Online Retailers Can Learn From Their Customers

  Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be…