freelance copywriter

The is Why You Need a Second Pair of Hands

  Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now…

How to Approach a Copywriter

  In my experience, you usually start looking for a copywriter at the eleventh hour. If it’s a new website, the design is done but there’s no copy. If it’s a brochure, you’re ready to go to print…

How to Make Sure Your Copywriting Sells

The whole point of creating copy is to sell. It doesn’t matter what form it takes – website copy, brochure content, email, case study, white paper etc. – its main…

What is Tight Copy?

Tight copy? Does that mean writing: Nope. Tight copy is a way of writing a clear sales message that’s to the point – i.e. no superfluous waffle. If you fill your copy with unnecessary adjectives and go round the houses before…

Being a Copywriter – Growing a Thick Skin

This post originally appeared on my other blog freelancecopywritersblog. For any of you considering entering the world of copywriting, it is something you have to read: If…

Can You Really Afford NOT to Use a Copywriter?

  Yes I know, you’re a start-up business so money’s tight. But, you still need engaging marketing materials and an effective online presence…

Effective Press Releases

What’s the golden rule when it comes to writing press releases? DO NOT USE THEM TO SELL. A press release is all about providing the reader with news. If you want to place an advert pay for it like everyone else. But because it’s…

Copywriting–Generating Ideas

  Copywriters are always having to come up with new ideas. Whether it’s for blog posts, client projects or for their own web copy, fresh and original content generation is a part of their daily life. I’ve been working as a freelance copywriter for several years now and…

Building Your Freelance Copywriting Business

  Building your freelance copywriting business from scratch isn’t easy. How do you get started? Where do you find your clients? How do you build up a portfolio? They are just a few of the questions that…

SEO Copywriting is a Long Game

  Remember Wimbledon last year and that epic match between Mahut and Isner? It lasted an incredible 11 hours and 5 minutes in total with Isner eventually winning 6-4 3-6 6-7 7-6 70-68! You’re…