Marketing

Are Press Releases Still Relevant?

  Is there still a place for press releases in the 21st century? Our high-tech environment means we can get news 24/7 anywhere and in whatever format we choose. So does that mean you’re wasting your time…

Copywriting is Not a Panacea

  If you’re looking for a universal remedy to your marketing woes that will convince everyone that comes into contact with your content that they must buy from you-you won’t find it. Nope, not even professional copywriting…

5 Ways to Stop Selling and Make An Impact

  Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might…

Focusing Your Message – What Are Your Priorities?

  One of the biggest issues I find in the marketing world is clients not knowing what their priorities are. Or, to be precise, they think they…

Why Politicians Make Crap Copywriters

  You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the…

Why Aren’t People Reading Your Content?

  The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…

When Is The Best Time To Send Your Emails?

  Is there a best time to send emails? When is the worst time to send emails? A quick Google search will deliver…

Creating Content – Looking Beyond the Mirror

  The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what…

What Is Your Brand?

  How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete…

When Are Features More Important Than Benefits?

  Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make…