Marketing

Why You Need A Tone Of Voice Guide And How To Create One

  In the online digital world, your tone of…

The Benefit of Print Newsletters Over Email Newsletters

  I get it, everything is going digital so it makes sense to send your newsletters by email. It’s fast and cheap, especially if you have a…

Move Over E-Commerce, It’s Time For C-Commerce

    No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been…

Why Your Marketing Should Be About The Why And Not The What

  The vast majority of business write website copy that focuses on what…

Are Press Releases Still Relevant?

  Is there still a place for press releases in the 21st century? Our high-tech environment means we can get news 24/7 anywhere and in whatever format we choose. So does that mean you’re wasting your time…

Copywriting is Not a Panacea

  If you’re looking for a universal remedy to your marketing woes that will convince everyone that comes into contact with your content that they must buy from you-you won’t find it. Nope, not even professional copywriting…

5 Ways to Stop Selling and Make An Impact

  Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might…

Focusing Your Message – What Are Your Priorities?

  One of the biggest issues I find in the marketing world is clients not knowing what their priorities are. Or, to be precise, they think they…

Why Politicians Make Crap Copywriters

  You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the…

Why Aren’t People Reading Your Content?

  The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…