Marketing

Focusing Your Message – What Are Your Priorities?

  One of the biggest issues I find in the marketing world is clients not knowing what their priorities are. Or, to be precise, they think they…

Why Politicians Make Crap Copywriters

  You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the…

Why Aren’t People Reading Your Content?

  The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…

When Is The Best Time To Send Your Emails?

  Is there a best time to send emails? When is the worst time to send emails? A quick Google search will deliver…

Creating Content – Looking Beyond the Mirror

  The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what…

What Is Your Brand?

  How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete…

When Are Features More Important Than Benefits?

  Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make…

Why Small Businesses Owners Should Be Themselves

  This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…

Marketing Has Changed, Have You?

  Once upon a time, your customers were clueless (in the nicest possible way). They would contact you wanting to learn about your product or service. Your sales team were happy to chat to them, convincing and…

The Benefits of Working With a Ghostwriter

  Wouldn’t it be great if you finally got that book written? For years you’ve meant to start it, but something always gets in the way. Last year you even…