Marketing

Is Google+ a Waste of Time?

  Should you really be using G+ as part of your marketing strategy, or is it a complete waste of time. Before we explore that further, let’s take a look at its evolution: It…

Can You Ever Be Truly Unique?

  It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must…

What is Predictive Intelligence and Do You Need It?

    Here we go again. A group of marketers have come up with yet another indecipherable buzzword. What is Predictive Intelligence? The…

Why Buzzwords Are The Pits – Especially Experiential Marketing

  I’ve not had a good rant for a while, so watch out, one’s on its way – and it’s all about buzzwords…

Move Over eCommerce, it’s Time to Make Way for Social Commerce

  eCommerce has been part of your business model for quite some time now. Over the…

No One’s Engaging With My Content

  Frustrating, isn’t it? You put your heart and soul into the content you produce and yet you’re not getting any comments, likes or shares. What’s wrong with it? You’ve given it to your…

Get More Engagement From Instagram

  As a copywriter, Instagram isn’t a social media channel that I’ve used for business. Yes, pictures of my dogs appear on it now and then, but that’s as far as it goes. But as one of…

What Online Retailers Can Learn From Their Customers

  Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be…

How to Create an Explainer Video

Explainer videos are fantastic tools that quickly get across the message about the benefits of your product or service to your audience. Hmm…that sums up this whole post really. But as it’s a bit short,…

How to Combat the Fear of Being Ripped Off

  At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked…