social media marketing

Social Media is About Connecting Not Selling

  I’m sure I’ve probably touched on this subject before, but considering the approaches I get through social media it needs to be said again. Social media is for connecting.…

Social Media Research Every Business Owner Should Know About

This post first appeared on my other blog, Freelance Copywriter’s Blog, but I wanted to share it with you here too. Social media…

How Social Media is Being Used for B2B Marketing [Inforgraphic]

    There’s no getting away from the importance of social media has on B2B marketing. I was intrigued to…

How to Refresh Your Facebook Marketing

After your initial surge of enthusiasm, your Facebook marketing starts to take a slide. You used to get countless shares and likes for your posts and fans flooded through your virtual door. But something’s…

Copywriting For Social Media

You would think writing short copy was a lot easier that the long stuff, wouldn’t you? Well, you’d be wrong. It’s much harder conveying your message when you’d only got a few characters to play with, which is why so many…

How to Measure Your Social Media Goals

Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down…

How Online Shopping is Becoming Social

Have you noticed how social media has managed to become part of our every day lives? Because of many of us now own smart-phones we automatically sent tweets, update our Facebook statuses and log…

Social Media and Your Website

Social media is a fantastic way of promoting your business and building relationships – but you don’t need me to tell you that. But to get the most from it, you need to have it ‘married’ to…

Advertising on Facebook

The whole world is going Facebook crazy. Now with 1.01 billion active users its’ amazing anything gets done any more, especially when you read that 50% of active users log in every day. When do we find the time to fit in work? Although…

Selling Through Social Media

Most businesses will agree that social media is a great marketing tool, but few have worked out a way of getting a return from their activities. In a post on Freelance Copywriter’s Blog called The Money’s in The Relationship,  I looked…