social media

You Suck at Social Media

  You jumped on the bandwagon. Your competitors dived into social media so you thought you’d better do the same. Without thinking you created a Facebook business page. Then you dabbled in Twitter, Instagram, and Google +.…

Why Content, SEO and Social Media Are Stronger Together

  High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can…

Is Google+ a Waste of Time?

  Should you really be using G+ as part of your marketing strategy, or is it a complete waste of time. Before we explore that further, let’s take a look at its evolution: It…

There’s No Such Thing As Social Selling

  Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets…

What is Periscope and Do You Need It?

  According to Periscope’s website, it was inspired because they “…wanted to build the closest thing to teleportation.” In real terms, it is a way of exploring…

Is This The End of Google+?

Smart Insights recently reported on Google’s Bradley Horowitz’s announcement that “we made a few choices that, in hindsight, we’ve needed to rethink. So over the next few months, we’re going to be making some…

One Powerful Reason Why You Should Use Google+

    Yeah, I know what you’re thinking – you’re already battling to stay on top of your Twitter and Facebook feeds, how on earth are you…

Don’t Outsource Your Social Media Activities

What is social media about? Customer interaction, showing your human side and getting your thoughts out there for all to see. Did you notice that I used the word “your” in that sentence? If…

Social Media Research Every Business Owner Should Know About

This post first appeared on my other blog, Freelance Copywriter’s Blog, but I wanted to share it with you here too. Social media…

Social Customer Services – Are You Making the Most of it?

Last night I watched the Channel 4 documentary “The Complainers”. No one’s impressed when things go…