UK copywriter

How Article Writing Will Boost Your Profits

The writing of articles and article marketing is one of the best and fastest ways to market your business. As a copywriter it is something I have been doing for…

Website Copywriting – 8 Ways to Make Your Copy Great

  The world is becoming more and more virtual every day. As a website copywriter it is my job to…

Freelance Copywriter’s Armoury – Call To Action

  Ask any freelance copywriter what is one of the most essential elements in their marketing  armoury, they’ll say your call to action. Your call to action is undoubtedly one…

Why It’s Important To Survey Your Market

You would think it is common sense to survey your customers now and again wouldn’t you. So why do so many businesses fail to do it? There is only one…

What Makes People Buy?

One of the hardest parts of my job as a freelance copywriter is working out exactly what to say to make someone buy. Everyone is different, every product is different. Wouldn’t it be great if you inherently knew exactly what to…

Copywriting Tip – Words That Will Work In Your Favour

  Words can be very powerful. Believe it or not, the English language is full of words that will make…

Using Power Words Gives Your Writing The Edge

  Q: What is the one thing that freelance copywriters are always asked for? A: Snappy or punchy copy. But of course, when you actually probe a…

Interest Inducing Copywriting

Following on from my last article, we’re now going to discover how you can attract your readers’ interest in what you are selling. How do you do that? Well, your reader has a problem – they are feeling stressed, bored or unfulfilled. It’s down…