website content

The #1 Reason Why Your Website’s Not Converting Visitors Into Customers

  How’s your website performing? I’m not talking about its load time or looks, but how…

Website Content: Why You Need Three Levels of Content – Part 1

  Content is something that has many uses. That’s why your content marketing…

Stop Treating Content Like a Poor Cousin

  As a freelance copywriter something has become very plain to me. Over the years I’ve seen it happen time and time again. Without fail, every project follows the same…

The Fundamental Difference Between Blogging and Sales Writing

  A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and…

Why Web Copy Shouldn’t Be a One Hit Wonder

  Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What…

Website Content: What’s Important and What’s Not

  Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered…