writing for your audience

Why You Shouldn’t Aim to Write Award Winning Content

  That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never…

Write With Creativity and Dare to be Different

It’s often said that it’s impossible to have an original thought. What do you think? Everything we hear, see and read has an effect on what we…

Write Blog Posts People Want to Read

Hey, congratulations, your blog is up and running. It looks pretty slick and is easy to navigate my way round, but there’s something missing. Want to know what it is?…