The Future of Guest Blogging

June 25th 2013       Sally Ormond       accepting guest posts, guest blogging, matt cutts and guest blogging, writing guest blog posts

For a long time, guest blogging has been viewed as a legitimate way of getting your name out there and attract some attention. But with all things to do with online marketing a lot of people have been exploiting it with a view to it being a quick fix for SEO.

As a result, the owners of good websites with high page rank and traffic have been bombarded by people asking to guest post in return for a back link or two. A post on Dailybloggr suggests that:

“…Matt Cutts and his anti spam team will be releasing a ‘guest posting’ algorithm that attempts to downgrade websites which are using guest posts as a means to manipulate their search ranking results.”

They make a valid point when mentioning that low quality content and link manipulation brought forth the Penguin and Panda updates, so a move to tighten up guest blogging may not be beyond the realms of possibility.

To shed more light on the matter let’s hear from the man himself, Matt Cutts.

 

Good guest blogging

If you are bombarded by guest blogging requests, how can you weed out the good from the bad?

Obviously the way it is written will give a big clue, but the following should also help you home in on the good ones:

  • It will be informative, well constructed and relevant to your audience
  • It won’t be a blatant sales pitch
  • It will be unique
  • It will not contain loads of links

A serious guest blogger will want to build a relationship with you and so won’t jeopardise that by sending through low quality work, or something that has no relation to the niche your blog covers.

Above all, if the post that lands in your inbox complies with all your guidelines it will probably be OK.

 

 

 

Tags: accepting guest posts, guest blogging, matt cutts and guest blogging, writing guest blog posts
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