Copywriting Portfolio

Here’s a small selection of our recent copywriting projects. There are many more we’d love to show you, but they are under NDAs (non-disclosure agreements).

Remember, these examples show how we created content that solved the specific issues faced by each client and are not the limit of our abilities.

They are just a taster to illustrate our versatility, so take a peek and then get in touch and tell us what you’re looking for.

We don’t specialise in one specific area – we are generalists. We made that decision because we didn’t want to be tied to one industry as that can often lead to tired and predictable copy. We’re not saying that specialist copywriters are bad writers, far from it, but there is the risk of exhausting every avenue, which can result in a blinkered approach that won’t do your business justice.

A fresh pair of eyes will spot new and exciting perspectives giving you brighter copy that will inspire, motivate and captivate your target audience.

Give us a call or drop us an email and tell us:

  • What you need
  • The audience you’re addressing
  • The style you want
  • The goals you want to achieve

…and we’ll create copy that perfectly reflects your values and that your customers will love.

Tell us what you need.

  • Filter by:
  • All
  • Articles & Blogs
  • Brochures
  • Case Study
  • Emails
  • Newsletters
  • Scripts
  • SEO/Web Copy
  • Banners
  • Sales letters

Finastra

Finastra was formed in 2017 by the merger of two global Fintech leaders, D+H and Misys. It builds and deploys ‘innovative, mission-critical technology on our open Fusion software architecture and cloud ecosystem…to transform financial institutions – delivering better experiences for our customers and theirs.’ Having worked with Misys for several years, I was asked to […]

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iwoca

iwoca approached me to work on their sales letters. They wanted to freshen up their approach to help them stand out from other finance companies. After talking about the persona they wanted to portray, I created several options with varying approaches. From these, we took the best bits of each and amalgamated them into one […]

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Crownfare

Crownfare commissioned Briar Copywriting to work with them to create fresh, vibrant content for their business launch. As a new player entering the coveted mushroom truffle industry, they were looking for an innovative voice that would make their brand stand out. After reviewing the company’s core values, we created a voice that enhanced them while […]

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Misys

Misys is a financial software company that develops products used by some of the world’s leading global financial institutions. We have worked together on an ongoing basis for quite some time, working on projects such as articles, brochures, white papers and software briefings. This project involved the development of a range of documents for the […]

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The Essential Design Company

Briar Copywriting has worked on a number of projects with The Essential Design Company. On this occasion, we were commissioned to create the copy for their new website. Being a design company, it was important that the content ‘spoke’ to the reader, conveying the aesthetics of their services. Every word had to paint a picture […]

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Aves Brands

Aves Brands is a new venture and part of one of London’s leading international law firms, Bird & Bird. It was important for the Aves board that it created its own identity within the Intellectual Property market place. They wanted to be seen as approachable, friendly, but with knowledge levels and experience unsurpassed by other firms. […]

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Rabobank China

Working in conjunction with edenspiekermann_, we were commissioned to create headlines and short call to action content for roll-up banners for Rabobank China. The wording and imagery was to be used to highlight the agribusiness section of the bank’s services.

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Seven Social Care

Following a re-branding exercise, Seven Social Care commissioned us to create fresh copy for their portfolio of recruitment websites. After researching the recruitment industry, the company and their varied portfolio of clients, we devised an appropriate tone of voice and created fresh content that was customer focused, outlining the benefits of using Seven as a […]

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MAD-HR

Carole Burman approached Briar Copywriting to create fresh, engaging copy for her new website, Mad-hr. The copy was to reflect Carole’s unique approach to HR provision whilst reflecting her extensive experience in the field. As part of the project we also put together Carole’s LinkedIn profile to be more reflective of her new role as […]

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Stopping Repossession

This new website, Stopping Repossession, is designed not only to provide advice for those facing repossession and eviction, but to also offer them a service whereby an experienced advisor can help them through the process. The copy is written in a conversational style to create empathy whilst being sensitive to the website’s search engine optimisation […]

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Nascent Consulting

In addition to the website copywriting project, Briar Copywriting was also commissioned to create a series of case studies and white papers. Each of these are designed to highlight the benefits of Nascent Consulting’s services and were written in conjunction with the stakeholders. Case studies are an excellent way to highlight the benefits any company […]

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Nascent Consulting

The world of strategic business consultancy is a complex one. The challenge here was to create website copy that conveyed what Nascent Consulting can do for its clients in a clear and simple way. It was essential it came across as professional, but at the same time approachable. This personal side was enhanced by […]

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Optilead

Video marketing is one of the most powerful tools available to today’s online businesses. Working in conjunction with DesignKey, we were commissioned to create a 90 minute script for an animated video. The video is designed to highlight the key benefits of Optilead’s service in a friendly, simple way. The combination of […]

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Cisco

Internal communications are just as important as your marketing materials, that’s why Briar Copywriting Ltd has been commissioned as the copywriter to work with London based Cisco to provide on going support for their internal comms. Blogging and staff magazines must convey the messages and ethos of the company clearly and effectively. Plus, with multiple […]

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Yellobelly

When Yellobelly, a marketing and design agency in Suffolk, decided to update their website, they knew the tone and personality of the content had to be spot on. After searching for the right copywriter, they commissioned Briar Copywriting Ltd to develop a suitable voice and tone and then create the fresh content that would […]

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Fred Olsen Cruise Lines

Following the development of a new website, Fred Olsen Cruise Lines (Ipswich, Suffolk) were looking for a copywriter to help them create fresh SEO web copy for their website that would reflect the company’s brand image. This long term project involved researching and writing content for their country pages, port and cruise descriptions. […]

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Working Voices

Following a re-branding exercise, Working Voices (specialists in interpersonal communication skills) who are based in London, needed a copywriter to work with them to create fresh website content, copy for their ‘give away’ mailing and sales letter. The copy was to convey the dynamic and vibrant nature of the training they provide their […]

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BT

As part of our on-going copywriting relationship with London based BT Marketing Solutions, we were tasked with creating an editorial piece about making the internet work for your business, aimed at SMEs.

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BT

As part of our on-going copywriting support to London based BT Marketing Solutions, we were asked to create content for a landing page, email campaign, banner advert and direct mail piece to promote BT Marketing Solutions’ latest summer promotion.

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BT

We are currently working as the copywriter for London based BT Marketing Solutions on a number of web copy, email marketing, editorial and advertising projects. This is one example of the web copy we are producing. BT Web Manager is one of BT’s suite of website products. The copy is designed to highlight […]

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Deltatre

This project was an international collaboration with the Dutch design agency, Endespiekermann_ who needed a UK copywriter to work on this exciting project. We were commissioned to produce the website copy for the new Deltatre website. Deadlines were tight as the client wanted their new site live before the start of Euro2012, […]

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SQC Clinical Trial

SQC Clinical Trial are an independent Clinical Trial company based in Coventry. They were looking for a copywriter to create the content for their new website. This project involved taking a very complex subject and creating copy that was simple, clear and easy to understand. The content had to reflect the […]

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Thomson Reuters

Thomson Reuters, based in Canary Wharf London, provide intelligent information for businesses and professionals. Part of their marketing is done through a blog called Risk in The Marketplace. As a company, they produce a number of white papers in relation to the products they offer. They were looking for a copywriter who could take these […]

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BT Tradespace

BT Tradespace (London) offer small businesses an online outlet for their business. Using advanced SEO and shopping facilities, small businesses can use the service as an extra online presence, or as an e-commerce outlet for their products. They were looking for a copywriter to create fresh content for BT Tradespaces’ micro site and email marketing […]

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Cognito Media

Cognito Media are a London based PR and marketing agency for the financial sector. They approached us as they were looking for a copywriter, with financial experience, to work with them on several projects. This particular example is typical of the work we undertook for them. Working closely with Cognito and their client, we held […]

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Foundation East

Foundation East is a membership organisation that provides small businesses with loans when they have exhausted other avenues, based in Bury St Edmunds, Suffolk. They were looking for a copywriter to write a series of case studies to help promote the work they do. This project involved interviewing their clients and then creating case studies that […]

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Stage Technologies

Stage Technologies is a theatrical engineering company based in London that works with clients such as the Royal Opera House, Sydney Theatre, Cirque du Soleil and the X Factor team. Working in conjunction with design company, Origin8, we were the copywriters commissioned to write their new marketing brochure. The brief was to create a document […]

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BT

As the preferred copywriter of the Italian based design team from Clarity International, we were asked by BT to produce a series of e-shot newsletters to their customers to promote various products. The key to the success of this campaign was to produce an eye-catching design together with succinct, powerful copy to convey the key […]

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Anglia KB

Anglia KB, based in Norwich (Norfolk), approached us because they were looking for an experienced copywriter to write their new corporate brochure and website copy. After touring their workshop facilities to gain a better understanding of the bespoke kitchens, bathrooms and furniture they offer, we were commissioned to write their brochure to convey the aesthetic […]

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Imaginative Traveller

Imaginative Traveller are an adventure travel company based in Ipswich, Suffolk. Due to the complex nature of SEO copywriting, the company understood the importance of using a professional copywriter. The initial brief was to re-write their online tour descriptions with a view to improving their search engine optimisation. Several hundred tours were worked on over […]

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DAP UK Limited

DAP UK is a Felixstowe based freight-forwarding logistics service provider with offices in Great Yarmouth, Rugeley and Milan. In their search for a copywriter, they approached Briar Copywriting Ltd to create fresh website copy that would reflect the ethos of DAP UK. The copy had to highlight the company’s services and encourage readers to get […]

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Newsletter Genie

When Suffolk based Newsletter Genie were looking for a new copywriter, they asked us to work with their team to write eye-catching and informative newsletters for their clients. Ranging from recruitment, training and office space, to business coaching, storage warehousing and hospitality, every client required a different tone and approach to their newsletter. Getting to […]

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SaVVy Club

The SaVVy Club, a private members social club based in London, were looking for a copywriter to help them gain greater exposure in the capital. The projects we undertook included website copy, blogs, reviews, event write-ups and articles aimed at raising the company’s profile and therefore, increasing its membership. This particular example is of an […]

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