• Direct Mail Sales Letters

    For many companies, sales letters (direct mail) are the main thrust of their marketing. But no matter how much you rely on them, you need to know how to write them effectively. The humble sales letter has been used for many years so I’m not going to reinvent the wheel with this post. What I […]

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  • The Various Guises of Copywriting

    Practically anything can be sold – products, services, information – so you would probably assume there is a vast range of different types of copy. Well, if you look deeper you’ll discover there are three types of copy that fulfil just about every possible use: Copy that sells to your reader Copy  that attracts customers […]

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  • Offering a Human Touch

    As I was growing up, I was constantly reminded to use the ‘magic’ word. Back then it was ‘please’. Today, as a copywriter, the magic word is ‘you’. You might wonder what’s so magical about the word ‘you’ – well, I’ll tell you. It is a word that helps you build relationships and rapport with […]

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  • Copywriters Are Plain and Simple

    I think I probably need to clarify the title of this post before I receive a barrage of complaints and insults from fellow copywriters. By saying we are ‘plain and simple’ is not a reference to looks or intelligence. Rather that we are adept in the subtle art of plain speaking. When people discover I […]

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  • Direct Marketing Recipe

    Indulge me for a moment and think of yourself running a busy kitchen. Business couldn’t be better; bookings are up, in fact you now have a waiting list for tables. You have to bring in a new chef to cope with the extra workload. On Wednesday evening he arrives ready and raring to go. But, […]

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  • The Extrovert Copywriter

    If you are a copywriter, you have to be an extrovert. That doesn’t mean to say you have to get off your trolley constantly – well you could, might it play havoc with your writing. Your gregarious nature means you have to be personable so you can build rapport with your clients. You also need […]

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