• Copywriting Isn’t Fiction – Fact

    Many people believe that writing is just writing. It doesn’t matter what it’s for, it is basically the same animal. It can range from fiction, sales writing, promotional writing, poetry… But if you treat every form the same you’ll come unstuck. Your writing style must be adjusted according to its format and desired effect. For […]

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  • Social Media – It’s a Hold Up

    Social media marketing is something that every business should be doing no matter what its size. It is a way to promote your business online to an unlimited market place. Social media isn’t just about PR, it can also be used to montior your brand, what people are saying abou you and your customer service. […]

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  • Copywriting to Enhance Your Website

    You’ve heard the saying “don’t judge a book by its cover”, well I hate to say it but people do. Not only that, but they’ll also judge you and your company by your written content whether in emails, on your website, blog, articles or brochures. Going back to your school days, wasn’t it always the […]

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  • Urgh! Keyword Density

    Before we get going I just want to make one thing clear – the term ‘keyword density’ should be confined to the rubbish bin. There, I’ve said it. It is often used by ‘SEO experts’ who claim to understand the ins and outs of Google’s algorithms – well if that were true, they’d know that […]

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  • How to Create a Successful Direct Mail Letter

    Although there are many different uses for the direct mail letter, they all have common characteristics that make them successful. Of course, your list and your offer will also have a big impact on your success rate but the characteristics I will be talking about are those that make the letter powerful, engaging – a […]

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  • How To Direct Mail

        Direct mail has always been a very effective marketing tool – but only if you get it right. It won’t have a place in every business, especially with the advances in online marketing. But it is still very much alive and well. If you dabble in direct mail and want your campaigns to […]

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  • Spot The Difference – On Line & Off Line Copywriting

    Is there really a difference between producing copy for on and offline purposes? Well, let’s think about that for a moment. What’s the most important thing to focus on when producing sales copy? Your reader. Once you know who you are writing for, what do you have to remember? To sell the benefits of the […]

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