• How To Revamp Your Tired Copywriting

      Copywriting is a bit like decorating. When you’ve done it, it looks great but after a while it begins to look tired and shabby and needs re-doing. Your marketing shouldn’t be static; it should be constantly evolving. Take a look at your website copy, brochures or adverts. Are they looking a bit tired now? […]

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  • Create Killer Adverts – On and Offline Marketing

      Advertising is a necessary evil for business owners. It is the ultimate cat and mouse game.  Your mission – should you choose to accept it – is to create an advert that will sell to your reader without them realising it. Why? Because most people don’t like being sold to. It makes them feel […]

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  • Copywriting Tip – Words That Will Work In Your Favour

      Words can be very powerful. Believe it or not, the English language is full of words that will make people act the way you want them to. They will buy, they will contact you, they’ll even hop up and down on one leg whilst waving their arms around – OK, maybe not the last […]

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  • How Not To Write Web Copy

    The internet is made up of content. It’s what makes cyber-space go round. After all how would the search engines be able to provide you with search engine results without content? Content is everywhere you look. Some of it is fantastic – informative, funny, attention-grabbing, persuasive, powerful, relevant, eye-catching…and some of it is, well, trash […]

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  • Using Power Words Gives Your Writing The Edge

      Q: What is the one thing that freelance copywriters are always asked for? A: Snappy or punchy copy. But of course, when you actually probe a bit deeper and ask exactly what they mean by ‘snappy copy’ and the response is usually along the lines of: “Erm…you know…snappy…punchy…that sort of thing.” Hmmm, very useful. […]

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  • Copywriting Has To Make Your Reader Buy

      OK, you’re right, copywriting isn’t just there to make someone buy. You might want them to call you, visit your website or book an appointment. But if your aim is to get your reader to buy, how on earth can a copywriter know how to make that happen? The life of a freelance copywriter […]

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  • Action Copywriting

    Finally you’ve reached the final stage of the AIDA saga. The past few articles have shown you how to grab your readers’ attention, get their interest, and create a desire for your product. Now all you have to do is get them to take action. The best way to get your reader to take action […]

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  • Desirable Copywriting

    My previous two articles have looked at how to attract attention and interest so now we are onto the ‘D’ of AIDA – so just how do you create a desire? Any sales person will confirm that getting someone to interested in something is one thing, but to get them to want it is entirely […]

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  • Interest Inducing Copywriting

    Following on from my last article, we’re now going to discover how you can attract your readers’ interest in what you are selling. How do you do that? Well, your reader has a problem – they are feeling stressed, bored or unfulfilled. It’s down to you to find a way to tie your product to […]

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  • Attention Grabbing Copywriting

    Every freelance copywriter lives by a certain set of letters. AIDA provides all the elements your writing needs to make a sale. If your copywriting skills are going to be effective you have to learn how to: – Capture your readers Attention – Arouse their Interest – Create a Desire – Get them to take […]

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