• How to: Direct Response Copywriting

    Whether you are talking direct mail campaigns or direct response adverts – this is one form of copywriting that is set to stay. Many people think that direct response copywriting doesn’t work, but if it doesn’t, why do so many companies continue to use it? The key to ensuring your direct response campaign works, is […]

    Read more

  • Copywriting Secrets

    Psst. Come here – did you know there are millions of adverts everywhere you look? They’re on websites, in brochures, newsletters, emails… Do you want to know how to make yours stand out? Take a look at what your competitors are doing…and then do something completely different. I bet if you were to study the […]

    Read more

  • Keep Your Copywriting Fresh

    Creating copy for your marketing materials can take time. Getting your message just right takes thought, skill and a lot of practice. You marketing materials have to sell for your company without being able to speak. Their copy has to engage the reader instantly but without eye contact. That’s quite a tall order. But your […]

    Read more

  • Copywriting Dilemma – Who is Your Reader?

    Wouldn’t your life be much simpler if you knew exactly who you were writing for? You’d know their likes and dislikes and could tailor your sales message to be directly relevant to them. But life’s not meant to be that simple. Do you remember the Tom Hanks film Forest Gump? There was a great scene […]

    Read more

  • Write to Sell

    Isn’t that a wonderful sight? An out-stretched hand waving a credit card in your direction. Wouldn’t it be amazing if your copywriting (sales writing) made everyone do that? Products would simply fly off your shelves. People are more likely to buy from you if they trust you. Therefore your sales writing has to build a […]

    Read more

  • B2B and B2C Copywriting

    Is there a difference between when writing to a business audience and writing to a (personal) customer audience? That is a question that frequently causes arguments amongst freelance copywriters – or at least heated discussions. Before I begin, this is my own opinion on this particular conundrum, and one that has stood me in good […]

    Read more

  • The Copywriter Strut

    Copywriting has a lot in common with the fashion industry. No, really, it has! Come on, give me a chance – let me explain. We’ve all seen images of fashion models. They strut their stuff up and down the catwalk, pouting and scowling at the assembled press. Most of them are so skinny the latest […]

    Read more

  • Basic Copywriting – Understand What Your Customers Want

    One of tricks of successful copywriting is understanding what your customers want. You might think that is obvious – it’s what they ask for. Well, it’s not always that straightforward. There is really only one way you can determine exactly what your customers are looking for and that’s through research. How to research As a […]

    Read more

  • Using Twitter to Help Your Business

    Everyone’s using Twitter these days, aren’t they? Whether you love it or hate it, if you’re not already using it to help your business, you really should think about it. As a copywriter I have been using Twitter for a while now. It helps to promote my blogs and articles, I can talk about my […]

    Read more

  • Direct Mail Sales Letters

    For many companies, sales letters (direct mail) are the main thrust of their marketing. But no matter how much you rely on them, you need to know how to write them effectively. The humble sales letter has been used for many years so I’m not going to reinvent the wheel with this post. What I […]

    Read more