• The Various Guises of Copywriting

    Practically anything can be sold – products, services, information – so you would probably assume there is a vast range of different types of copy. Well, if you look deeper you’ll discover there are three types of copy that fulfil just about every possible use: Copy that sells to your reader Copy  that attracts customers […]

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  • Offering a Human Touch

    As I was growing up, I was constantly reminded to use the ‘magic’ word. Back then it was ‘please’. Today, as a copywriter, the magic word is ‘you’. You might wonder what’s so magical about the word ‘you’ – well, I’ll tell you. It is a word that helps you build relationships and rapport with […]

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  • Copywriters Are Plain and Simple

    I think I probably need to clarify the title of this post before I receive a barrage of complaints and insults from fellow copywriters. By saying we are ‘plain and simple’ is not a reference to looks or intelligence. Rather that we are adept in the subtle art of plain speaking. When people discover I […]

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  • Direct Marketing Recipe

    Indulge me for a moment and think of yourself running a busy kitchen. Business couldn’t be better; bookings are up, in fact you now have a waiting list for tables. You have to bring in a new chef to cope with the extra workload. On Wednesday evening he arrives ready and raring to go. But, […]

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  • The Extrovert Copywriter

    If you are a copywriter, you have to be an extrovert. That doesn’t mean to say you have to get off your trolley constantly – well you could, might it play havoc with your writing. Your gregarious nature means you have to be personable so you can build rapport with your clients. You also need […]

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  • How To Get More Subscribers

    I’m sure you know the importance of a list. No? OK – quick run down – the best way to market your business is through a list of people who have signed up for your newsletter. But to get people to part with their email address, you have to give them something. For example, it […]

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  • Get a Blogging Boost

    If you want to rocket propel your business into cyberspace you need to blog. Before you roll your eyes at the screen, blogging departed from the geek platform a long time ago. Practically everyone has a blog these days – so don’t get left behind. You might think that just because you have a website, […]

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  • The Creative Copywriter

    Being a great freelance copywriter isn’t all about putting your fingers to a keyboard and creating magical copy that makes everyone go “ooooo” and “arrrhhh” when they read it. Actually that’s the last reaction you want. Your readers shouldn’t even notice your writing – it is the product or service you are writing about that […]

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  • How Copywriters Build Rapport

    Can you write in such a way as to create an emotional bond with your reader? Now there’s a question for you. You can probably guess that I am going to say “yes you can” otherwise this will be one of the shortest blog posts in history! Building rapport with your customers is something that […]

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  • How Asking Questions Strengthens Your Copywriting

    How does asking questions strengthen your copywriting? Humans are naturally curious creatures. From an early age we learn to questions – why? If you have children you’ll know what I’m talking about! If you were in a sales position with your customer physically in front of you, it would be easy to keep their attention. […]

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