• Article Marketing – Getting Organised

    Writing a diary for yourself is one thing – the only audience is you (unless someone takes a sneaky look at your inner most thoughts) so the process of writing is fairly straight forward. But writing for other people is a different ball game. You have to make your opinions and views entertaining and interesting […]

    Read more

  • Focusing Your Copywriting

    Ask any copywriter what one of the most important aspects of their job is and they’ll probably mention focusing on your reader. It is the reader you have to convince that the product you are writing about is the one they have been waiting for. Understanding them is vital if your writing is going to […]

    Read more

  • What You Have To Do To Make Article Marketing Work

    Article marketing is an excellent way to promote your business and elevate yourself to expert status within your field. With that comes trust and increased sales – but it doesn’t happen over night. As it is one of the cheapest ways to market yourself, it seems mad that so many businesses shy away from it. […]

    Read more

  • Keep Copywriting A Jargon-free Zone

    Before I get going let me get something off my chest… KEEP YOUR COPYWRITING SIMPLE! That’s better. If there’s one thing I hate to see it is web copy, or any kind of sales copy for that matter, that is littered with jargon. Why??? Sales writing must be accessible to everyone who reads it so […]

    Read more

  • Planning Your Sales Letter

    Being a copywriter my work has to inspire, entertain and inform my readers. It has to help them make the right buying decision, which, of course, means coming to the conclusion that that product or service I happen to be writing aboutis the one they want. But there is a saying coined by yours truly […]

    Read more

  • Website Copywriting – How To Get People To Order

    It doesn’t really matter how many people see or read your website, if it doesn’t inspire or compel them to buy it’s no good. I’m sure you’ve experienced landing on a sales page just to think “interesting…” and then moved on to something else. ‘Interesting’ doesn’t get you sales. Your website copy and your approach […]

    Read more

  • How To Make Your Adverts Persuasive

      You may have spent hours putting together a pretty advert which is very informative. Great – I’m sure you’re very pleased with it, which you should be assuming you weren’t hoping to make any money from it. But I have a feeling the main reason for going to all that trouble was to make […]

    Read more

  • How Article Writing Will Boost Your Profits

    The writing of articles and article marketing is one of the best and fastest ways to market your business. As a copywriter it is something I have been doing for sometime to great effect. Don’t believe me? OK then, I’ll prove it. I have put together 7 ways you can benefit from articles. Are you […]

    Read more

  • Copywriting’s 8 Psychological Triggers

    All  freelance copywriters understand what is required to get their readers to do what they want. It isn’t some dark mystical secret but rather the skill of getting inside their heads to understand what makes them tick. Psychology is a big part of the copywriting process. The real key to effective copywriting is understanding how […]

    Read more

  • Website Copywriting – 8 Ways to Make Your Copy Great

      The world is becoming more and more virtual every day. As a website copywriter it is my job to help you to create an engaging website that’s interesting, relevant and converts visitors into customers – no pressure then! You might think your website already satisfies these criteria, but it is worth reading on just […]

    Read more