• How To Write Great Email Marketing Copy

      Email marketing is an excellent way to your message out to potentially thousands of people instantly and relatively cheaply. But if you don’t do it right your emails will simply be deleted and remain unopened. So successful email marketing doesn’t start when you begin to compose your email copy, it starts when you begin […]

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  • Building Your Email Marketing List

      Your list is one of the most vital parts of your email marketing campaign.It doesn’t matter how great your offer or sales message is, if you don’t send it to the right people, it won’t work. The quick option is to buy in a list but how can you be sure it is the […]

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  • Become a Better Blogger

      Why do you want to blog? That’s the first question you need to ask yourself. You’ve probably read quite a few, seen people become established experts and gather loads of loyal readers. In fact it’s probably the content of your favourite blogs that has inspired you to become a blogger. So how can you […]

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  • Blog For Readers

      People blog to get readers. Those readers then (hopefully) see them as an expert in their field, grow to trust their opinion and consider doing business with them. Producing great blogs will facilitate this trust process, but your blogging platform and look will also have an impact. Prolific blogger will write numerous posts. A […]

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  • Article Marketing–Quantity or Quality?

        If you’re into search engine optimisation the chances are you’re also a keen article marketer as it’s one of the most effective ways of boosting your web presence. Not only will it help you ‘own more of the web’, it will also position yourself as an expert in your field and generate those […]

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  • How Not to Design a Website

      Whether you’ve got a website and need a revamp or you’re just starting out on  the web there are certain things you need to avoid when thinking about your design. Remember that your website is, in effect, your online shop window. Think about how it will be viewed by your visitors, what they will […]

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  • How Not to Link Build

      You’ve done your keyword research, you’ve designed your website so it’s easy for your readers to navigate, you’ve even found an SEO copywriter to write some great, targeted copy that your visitors will want to read. So what’s next? That is just the start of your search engine optimisation strategy, if you want it […]

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  • Keywords and Press Releases

      Most people see press releases as off line marketing tools. But that doesn’t mean you should lose sight of the fact that they can also be published on online press release websites. The main advantage of that is that where printed press releases appear for just one day and then become someone’s chip wrappings […]

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