• The Importance of Link Building

    Link building is a vital part of your SEO strategy. Google uses the links that point to your website to judge its authority – the more relevant links it has, the higher its authority is deemed to be and so the higher it will rank. Therefore every external link pointing your way acts as a […]

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  • Don’t Ever Mention Keyword Density

    The term ‘keyword density’ shouldn’t even be part of your vocabulary. Harking back to the bad old days of search engine optimisation, it was believe that to rank highly for your chosen terms you had to repeat them as many times as possible. Surprise, surprise that just let to website upon website of incoherent ramblings […]

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  • Guest Blogging The Right Way

    Writing guest blogs is a great way to get your writing (and name) out to a wider audience. So how do you pitch for guest slots? Let’s clear one thing up straight away – just because you send an idea or a post to a blogger and ask them to publish it, doesn’t mean they […]

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  • Hiring a Copywriter – How to Make Sure The Process Runs Smoothly

    It doesn’t matter how good you are at your job, sooner or later you’ll end up drowning under a pile of paper. We’ve all been there; the bottom of your tray has been invisible for months, then, just as you are about to unearth it your boss dumps another load of work on you with […]

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  • Online Marketing Ideas

    When marketing your business, you’re going to do a lot of writing. Regardless of whether you have the resources within your company to cope with this, or hire in a professional copywriter, one thing you’re going to need a lot of is ideas for your content. Ideas can come from anywhere at any time, so […]

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  • 5 Must-haves of an Effective Website

    Hands up if you’ve recently landed on a website only to be completely frustrated by it? Sites with poor navigation, horrendous images, awful flash and highly annoying auto-play videos are just some of the modern Internet user’s worst nightmares. The best sites tend to go for simplicity. They are easy on the eye, simple to […]

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  • Parting From Clients

    This post originally appeared on our other blog Freelance Copywriter’s Blog, but we thought you may like to read it too. Working as a copywriter offers great variety and some really interesting projects to get your teeth into, but things don’t always run smoothly.  Every now and then you’ll find yourself in a situation where […]

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  • Should You Automate Your Tweets?

    To state the obvious, Twitter is a social networking platform – is it really possible to automate being social? Let’s face it being social is about conversation, spontaneity and reacting to the comments of others. To be able to do that you need to be present – so why do so many people think that […]

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  • Listen to Your Copywriter

    You hired a copywriter because of at least one of these reasons: You wanted to work with an experienced sales writer You needed an expert in their field You don’t have the time to do it yourself You don’t have the skills needed to create effective copy You wanted to make sure your copy worked […]

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  • How Google+ Helps Small Businesses

    Have you got to grips with Google+ yet? There are so many social media tools out there today, it’s hard to keep track of them all. Is it really necessary to use this one too? For many, Google+ is an enigma; it appears to be a hybrid of Twitter and Facebook, so how can you […]

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