• Writing Articles for a Human Audience

    Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find you online. And that generally means a lot of blogging and article marketing. But because you are reliant on your SEO […]

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  • Should You Automate Social Media?

    When using social media within your marketing strategy, should you automate it? That question usually divides opinion. There are those that think it’s fine to automate and schedule a stream of updates so they always have a presence on Twitter. But there are those that believe that social media should be social and an activity […]

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  • What is Your Website For?

    If you automatically answer to the question – why do you have a website? – is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to have a website, but that shouldn’t be the only reason for its existence. Your website must have a […]

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