• The Power of a Guarantee

    The one thing stopping a lot of people offering a guarantee is the though that, if they do, loads of people will use it as a way of getting their money back, which will cost a fortune. True, there may be one or two people that do that, but by offering a guarantee you will […]

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  • How to Get Your Content Shared Through Social Media

    Social media is conversation. It’s a way for people to exchange ideas, discuss common ground and share interesting information. The idea behind it is simple: Generate great content People pick it up and share it with others You get more followers, fans and comments Sounds easy, doesn’t it? But if you’ve been using social media […]

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  • How to Create a Press Release That Gets Noticed

    Once upon a time, after writing your press release, you’d send it out to a few local newspapers or magazines. The fate of it was then entirely in their hands. Today, you can send your press release out to numerous online services, re-post it on news websites, add it to your blog or use it […]

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  • Are You Valued?

    As a copywriter a lot of  my time is spent educating potential clients of the value of what I do. Many ‘get’ what a copywriter does and the value that they bring, but some simply come to me because they were told by a colleague they needed a copywriter without really understanding why, or the […]

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  • The Importance of Your Call to Action

    Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to add one. For hours, they slave over their copy, analysing every word until it is as strong as possible only to forget the call to […]

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