• Advertising on Facebook

    The whole world is going Facebook crazy. Now with 1.01 billion active users its’ amazing anything gets done any more, especially when you read that 50% of active users log in every day. When do we find the time to fit in work? Although that might not be comforting reading for employers, it is for […]

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  • Set Targets and Achieve Your Goals

    Warning: This post doesn’t follow the usual pattern of copywriting and marketing tips, but that doesn’t make it any less relevant to all you business people out there. Running a business (or marketing campaign for that matter) requires numerous qualities, but determination is probably the most important. Lots of people out there know where they […]

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  • Google Gets Personal With “Search Plus Your World”

    This post originally appeared on our other blog, Freelance Copywriters Blog, but we also wanted to share it with you here. Google’s constantly changing its algorithms to keep us on our toes. But the latest change to its search results is probably the most drastic yet. “Search Plus Your World” will find content that has […]

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  • Getting More From Your White Papers

    There are lots of companies out there who generate loads of white papers. These documents are used to outline a particular issue faced by their customers and how it can be resolved. The are a mix between a brochure that highlights the benefits of a product or service and an educational article, conveying technical information […]

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  • Copywriting That Makes People Buy

    This post first appeared on or other blog, www.freelancecopywritersblog.com, but we wanted to share it with you here too. Copywriting Motivators What is a copywriting motivator? Well, before I answer that, think for a moment about what it is that makes you decide to buy something. First off, you’ll have a need (whether you’re conscience […]

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