• Is It Possible to Sell Through Social Media?

    Yes. OK, leaving it there would make this the shortest blog in history, so let’s expand on that a bit. The belief that you can’t sell through social media holds many businesses back. They are under the impression that it’s full of people talking about what they had for lunch or what they’re up to […]

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  • Advertising on Facebook

    The whole world is going Facebook crazy. Now with 1.01 billion active users its’ amazing anything gets done any more, especially when you read that 50% of active users log in every day. When do we find the time to fit in work? Although that might not be comforting reading for employers, it is for […]

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  • Set Targets and Achieve Your Goals

    Warning: This post doesn’t follow the usual pattern of copywriting and marketing tips, but that doesn’t make it any less relevant to all you business people out there. Running a business (or marketing campaign for that matter) requires numerous qualities, but determination is probably the most important. Lots of people out there know where they […]

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  • Google Gets Personal With “Search Plus Your World”

    This post originally appeared on our other blog, Freelance Copywriters Blog, but we also wanted to share it with you here. Google’s constantly changing its algorithms to keep us on our toes. But the latest change to its search results is probably the most drastic yet. “Search Plus Your World” will find content that has […]

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  • Getting More From Your White Papers

    There are lots of companies out there who generate loads of white papers. These documents are used to outline a particular issue faced by their customers and how it can be resolved. The are a mix between a brochure that highlights the benefits of a product or service and an educational article, conveying technical information […]

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  • Copywriting That Makes People Buy

    This post first appeared on or other blog, www.freelancecopywritersblog.com, but we wanted to share it with you here too. Copywriting Motivators What is a copywriting motivator? Well, before I answer that, think for a moment about what it is that makes you decide to buy something. First off, you’ll have a need (whether you’re conscience […]

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  • Client Meetings – How to Prepare Effectively

    For some, facing a client to make a pitch or presentation is child’s play. For others it’s a fate worse than death. If you are one of the latter, how can you prepare effectively? The key to effective meetings Unfortunately, there is no magic pill that you can pop to make everything run smoothly. The […]

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  • Could This Be The End of Print Marketing?

    Over the years the trend for many companies has been to move more and more of their marketing activities away from print in favour of digital formats such as websites, emails, e-newsletters, QR codes, video or social media. Although brochures, leaflets and other print marketing still holds a valid place in your marketing armoury, you […]

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  • How to Overcome the ‘What if?’ Syndrome

    Selling your products online is great. You can reach a vast market and remain open 24/7 – it doesn’t get much better than that. But for buyers, the internet is fraught with uncertainty. After all, if they buy from a High Street store, they can chat with staff, see the product they’re going to buy, […]

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  • Dealing With Imposter Syndrome

    Very few of us are naturally confident when it comes to meeting new people. Add to that the pressure of it being a business meeting with a potential new contract in the balance, and most us would rather opt for root canal surgery. When it comes to marketing your own business, the responsibility for meetings […]

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