• Blogging Mistakes Everyone Makes

    Why should you blog? Well, it boosts your online exposure, positions you as an expert in your field and can drive traffic to your website as part of your search engine optimisation strategy. All you need is a blog, some ideas and a bit of time. It sounds easy, doesn’t it? The problem is there […]

    Read more

  • Writing Articles for a Human Audience

    Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find you online. And that generally means a lot of blogging and article marketing. But because you are reliant on your SEO […]

    Read more

  • Should You Automate Social Media?

    When using social media within your marketing strategy, should you automate it? That question usually divides opinion. There are those that think it’s fine to automate and schedule a stream of updates so they always have a presence on Twitter. But there are those that believe that social media should be social and an activity […]

    Read more

  • What is Your Website For?

    If you automatically answer to the question – why do you have a website? – is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to have a website, but that shouldn’t be the only reason for its existence. Your website must have a […]

    Read more

  • How to Cut Your Email Marketing Churn

    When you employ email marketing as part of your overall marketing strategy, you are bound to experience some level of churn (the number of subscribers lost over a period of time). Your churn can come from a number of reasons: Unsubscribers who are bored of your emails Those who no longer require the information you […]

    Read more

  • Creating Better Page Titles

    Search engine optimisation isn’t a great mystery. Yes, it will help you get found in the search results, but when it comes to copy on your website, the most important thing to remember is to write for your reader and not the search engines.Blogging is a great way to promote yourself and your business, but […]

    Read more

  • Being a Copywriter – Growing a Thick Skin

    This post originally appeared on my other blog freelancecopywritersblog. For any of you considering entering the world of copywriting, it is something you have to read: If you’re thinking about becoming a copywriter, there’s one thing you must get – a very thick skin. Over the years mine has thickened to rival any Rhino – […]

    Read more

  • Social Media – Who’s Got Time For That?

    ‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when people are asked why they’re not using social media as part of their marketing strategy. But those that have taken the time to understand the mechanics of social […]

    Read more

  • How to Become a Blogger

    Blogging is a great way to get your name ‘out there’ and share your knowledge with the world. Plus, it’s a great tool to have as part of your search engine optimisation strategy because it will help you build back links to your website. But you already know that because you’ve already set up your […]

    Read more

  • Taking the ‘We’ Out of Your Web Copy

    Hands up if you’ve “we’d” all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it’s full of “we” and not enough “you”: We’ve been in business 20 years We won the Award for best customer service We made awesome chairs Who cares? Certainly not your […]

    Read more