• How to Work With Your Copywriter – Reviewing Copy

    Congratulations, you’ve hired a copywriter to help you with your sales and marketing materials and have just embarked on the collaborative. Yes, I did say collaborative. I hope you weren’t just expecting the writer to magic copy out of the air without any input from you. To start with you must provide them with a […]

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  • Why You Need a Social Media Policy

    A social media policy is essential if you are a business that uses social media to reach out to its customers. Through the social networks you use, your customers can reach you instantly and everything they and you say on that platform happens in real time – once you’ve sent a tweet or written a […]

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  • How to do Twitter Spilt Testing

    Using Twitter to promote your business is quite a steep learning curve. You have to learn what to tweet (and no, that doesn’t mean only tweeting about your business), how to follow people, how to find the right people to follow – it goes on and on. Split testing will help you hone your Twitter […]

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  • Consumers and Social Media

    This blog first appeared on our sister blog Freelance Copywriter’s Blog. If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right type of information to the right people. As more and more people start to […]

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  • The Art of Subtle Self-Promotion

    Being a business owner means putting aside your British reserve and bigging yourself up. Every tweet, Facebook update, forum comment, brochure, website, email and newsletter is aimed at boosting your profile. But, how you go about that self-promotion will have an impact on how you’re perceived by others.   I am a God Don’t be […]

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  • The Problem With Guest Bloggers

    I bet you thought getting a guest blogging gig was easy – think again. Not everyone likes guest bloggers, especially the ones that think they can send any old thing, regardless of the niche of the blog sit concerned, and expect it to be welcomed with open arms. But that’s not to say all are […]

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  • Write Blog Posts People Want to Read

    Hey, congratulations, your blog is up and running. It looks pretty slick and is easy to navigate my way round, but there’s something missing. Want to know what it is? Blog posts that I want to read. I want to know the kind of subjects I’ll be reading about, so stick to your niche and […]

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  • Generate More Leads and Gain More Customers

    This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we thought you’d like to read it too. That is what every business owner wants, right? Customers are what keep your business afloat, so you constantly need to be out there drumming up new business. But what’s the best and most effective way […]

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  • How to Create a Winning Website

    If your website is to work for you it must have: Clarity High quality, relevant images Great copy that’s scanable, informative and interesting Clear navigation Of course, it also needs to be optimised for the search engines (an on-going process), but that’s a whole different subject. For this post we want to concentrate on the […]

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  • Marketing and Advertising – Just How Different Are They?

    This post first appeared on our sister blog, Freelance Copywriter’s Blog – but we wanted to share it with you too. If you think marketing and advertising are one and the same, there’s a pretty good chance your marketing efforts are being less than successful. If you cast your mind back to the bad old […]

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